A sans serif font family with three weights plus matching obliques and a dashed version, Quicksand is the creation of the UAE based designer Andrew Paglinawan. Rounded in shape, its contemporary structure makes it a beautiful amalgamation between the modern and organic. The added dash style in the family adds to the characteristics and possibilities of the typeface. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. The following poster is an attempt to showcase this combination of function and quirk inculcated by the typeface, to further explore the possibilities of the typeface and present the versatility of its characteristics in a minimalistic space.
(Trivia: Corresponding with the type’s inspiration, the main body copy for the poster has been inspired by Bessie Smith’s 1931 jazz song, Need a Little Sugar in My Bowl, for its originality for the thirties and its further evolution decades later.)